Volunteering Opportunity - 'House of Life' Advisory Board Marketing Champion
Date Uploaded: 
Tuesday 5th March 2019

We are looking for a marketing champion to join the Advisory Group of the Willesden Jewish Cemetery "House of Life", a £2.3 million conservation project of the United Synagogue, supported by a grant from the National Lottery Heritage Fund. The Advisory Group is made up volunteers who champion the project and support our internal Management Board and small staff team with their expertise. They are not trustees.

What will you be doing?

We are looking for an experienced strategist who can devise a framework and plans for marketing and communications, including digital and audience development, and then chaperone our work putting the plans and detail in place over the next 12-15 months. The delivery of marketing and PR work will be done by US staff and other volunteers.
The marketing champion will help us come up with a brilliant approach to putting Willesden Jewish Cemetery on the map, plan our opening campaign and ongoing communications to build interest and digital and actual footfall.

Still an active burial ground, the nationally Listed site is an undiscovered gem in the heart of one of London’s most diverse boroughs. Our building and landscape refurbishment will end just as Brent becomes London Borough of Culture 2020, so we want to be ready for a big uptick in visiting.

The whole Advisory Group meets every two months but the marketing champion’s work with us on marketing planning will be more concentrated in the next few months. After that, as well as continuing to attend Advisory Group meetings, we’d like some availability for project-dependent calls or emails and for occasional meetings with the staff and volunteers delivering the tasks. The project ends in April 2021.

We are looking for one person to be a marketing champion. But do get in touch if you would like to volunteer your marketing and PR experience in a different way: We will also have opportunities for people to help deliver communications, promote individual events, write print and website copy, place articles, make connections with local community groups, and deliver outreach talks.

What are we looking for?
We are looking for a marketing champion who has extensive experience in marketing and public relations. Ideally, you would have professional experience in both industries, and a strong knowledge of marketing spaces or programmes to varied audiences.

What difference will you make?
The marketing champion will join a group of advisors from different disciplines collectively championing the transformation of Willesden Jewish Cemetery into an accessible and welcoming place for the wider public. Each will contribute ideas and connections to help the project thrive. The group will inject pace and enthusiasm into our wider work and put their arms individually around the many initiatives that are now taking off.

What's in it for the volunteer?
Advisors will help to make Willesden Cemetery, its heritage and Jewish customs, better known and understood. In doing so they will influence cohesion between communities.

They will help create positive benefits for people from different backgrounds, from learning to volunteering and discovery of a beautiful urban space with a rich heritage ready to be explored.

They will help shape an ambitious leadership and project management challenge, working with a talented multidisciplinary team to guide and deliver an exciting project.

Please tell us why you would like to take up this role, your particular experience and skills, and how you would propose to help us deliver what we need. E-mail heritagevolunteers@theus.org.uk by Friday 29 March.