The United Synagogue

KLBD LANDS ON MARS! - Mars Chocolates Now Certified Kosher

PRESS RELEASE

London,
4th June 2009

KLBD LANDS ON MARS! - MARS CHOCOLATES NOW CERTIFIED KOSHER

The United Synagogue is delighted to announce that from today, all Mars Chocolate UK products manufactured at the Slough Mars factory will be certified Kosher by the Kashrut Division of the London Beth Din (KLBD).

Mars has partnered with the KLBD, the UK's leading kosher certification board to ensure that Mars bars, Snickers, Galaxy Block, Galaxy Ripple, Galaxy Minstrels and three flavours of Tracker bars are now Kosher certified.

The official signing of contracts takes place today and their certification will be updated in the forthcoming Kosher Nosh Guide 2009 at the end of June.

Kosher certification involves detailed investigation and approval of all ingredients and processing aids used, and also the signing of a legal contract. With the new agreement in place, Mars will not make any changes to any of the certified products without Beth Din approval and these products will also be subject to regular inspections by a professional KLBD inspector.

Rabbi Conway, Executive Director of Kashrut Division of the London Beth Din said: "I am delighted that one of the world's leading brands has recognised the significance of the Kosher market and has opted to become fully certified by the KLBD.

"We know the Kosher certification of these six classic products will be greeted with much excitement by the Kosher consumers and we hope a wide range of further KLBD certified Mars products will follow."

Fiona Dawson, Managing Director of Mars Chocolate said, "We want our products to be enjoyed by as many consumers as possible. This is the latest of a series of announcements affecting some of our most iconic products and we are delighted to be working with KLBD to give our consumers what they want".


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