You're Hired! Tribe Kosher Apprentice 2011 Winners Announced
PRESS RELEASE
London,
11th July 2011
YOU'RE HIRED! TRIBE KOSHER APPRENTICE 2011 WINNERS ANNOUNCED
Tribe Kosher Apprentice, the exciting new Tribe programme introduced into schools during the summer term drew to a close at the end of last week. Taking place at Rosh Pinah, Moriah and Kerem Primary Schools, Year Six pupils were split into teams to create a new kosher product ideal for the kosher nosh guide, as well as branding, packaging and promotional material for their chosen product.
Each school held a separate final where the teams pitched their finished products in front of a panel of judges with backgrounds in marketing and Kashrut. Marks were based on criteria including originality, nutritional content, design and marketing of the product, and presentation skills.
At Rosh Pinah, the winning team created ‘Kosher Pyramid Surprise’, a chocolate pyramid of chocolate balls covering an inside of honeycomb, caramel and raisins which hides a surprise toy inside. The winning team at Kerem Primary School created ‘Chocalle’, an apple cut in half with hardened melted chocolate and syrup around the outside. The winners at Moriah Primary School invented ‘Tongue Tasters’ and ‘Mini Tongue Tasters’, a fruit flavoured Jelly bar and Jelly beans.
Tribe Executive Director Rabbi Andrew Shaw commented on the programme:
“Tribe Kosher Apprentice enabled Year 6 to engage with kashrut and was a really good way to promote the new Kosher Nosh Guide by the KLDB. I look forward to Tribe Kosher Apprentice next year!”
Justin Kett, Head of Jewish Studies at Rosh Pinah said;
“TRIBE’s idea for the Kosher Apprentice inspired our Year 6 children to work collaboratively on this project, in a way that made us all very proud. The Kosher Apprentice captured their imagination and harnessed all their best qualities to produce such inspiring and entertaining presentations. The Jewish Community is likely to benefit from the drive of these budding entrepreneurs sometime in the future. We can’t wait to repeat this again in the future and to continue working with TRIBE to inspire the next generation of Lord Sugars!”
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